We Serve ASEAN Marketing
VISUM WELCOMES YOU
From the Philippines, we support your marketing needs to ASEAN.
WHO WE ARE
At Visum, new perspectives inspire new value.
A passport for expanding to ASEAN. That is what Visum is aiming for.
"17.1%" - this is the percentage of Japanese people who have passports after pandemic. Even in today's world where internationalization is imperative and democratization of information via the Internet is progressing, going overseas is still far away. Visum removes the “overseas” barrier so that everyone can broaden their horizons in marketing activities and easily add the ASEAN market to their business development options. We will support it based in the Philippines, which has a high growth rate in the ASEAN region and is a geographical hub.
From the Philippines, making ASEAN to be the best partner of Japan
Now the distance between countries around the world is shrinking. While we value the Japanese market, there is also a need to leave Japan and set your sights abroad. We will do our best to make ASEAN countries, which continue to grow rapidly, to be your and Japan’s best partner. We will support you to take small yet important steps and decisions in small yet promising opportunities. An encounter with us is the first step to your advancement to ASEAN.
The blue sky stretching as far as the eye can see and the clear blue sea revealing their depths—
blue signifies “foresight, depth, and sincerity.” Believing that seeing broadens one’s perspective—
Visum (= perspective)—we chose this color as our corporate color.
Visum's Vision
Visum's Mission
Visum's Blue (=Value)
WHY US
Visum's Strengths
The founder has 10 years in the U.S., 9 in Singapore, and 7 in the Philippines. He has led JP/EN bilingual,
on-the-ground execution across countries, running mixed local/Japanese teams from problem-solving
to deal origination and delivery. We have supported 150+ organizations,
from SMEs to listed companies, municipalities, and public agencies.
We negotiate directly and act on fast, first-hand information, cutting waste and improving ROI.
With long-term presence in the Philippines, we understand regulations, culture, and business practices,
enabling practical, executable plans.
We maintain a proven local partner network and deliver end-to-end execution from media/advertising to distribution and event operations. By consolidating country-by-country vendor selection and negotiations, we compress cost and lead time. Using Manila as our operational hub (abundant direct flights, minimal time difference with Japan), we launch regional projects quickly.
Extensive International Track Record
Unrivaled On-the-Ground Execution
One-Stop Coverage Across ASEAN
WHAT WE DO
What Sets Us Apart
We partner from 0→1 launch to 1→10 scale-up, providing end-to-end support that covers market research, partner sourcing, regulatory guidance and company setup, channel development, test marketing, and creative/design. With on-the-ground presence, we fast-track deal origination and market validation.
Tourism Marketing to Japan
We deliver comprehensive support to capture inbound travelers from ASEAN—brand promotion, visitor engagement campaigns, and seamless exhibition arrangements (contracts, construction, staffing, operations). From sales calls to travel agencies to pre- and post-event PR, we ensure precise outreach to audiences eager for Japan and travel.
From flyer, poster, and menu design to LP and website production, plus SNS and advertising management, we cover a wide range of creative needs. Our work spans pop-up stores, product exhibitions, large-scale events, restaurant opening support, and even short film production. And because creative assets and events are essential to any business, we provide all-in-one support.
OUR COMPANY
Company Name: Visum Global Philippines, Inc.
Founder: Genki Itani
Established: March 1, 2019
Location: 10B Six/NEO Building 5th Ave. corner 26th St., Bonifacio Global City, Taguig, Metro Manila, 1634 Philippines
Business: Philippines & ASEAN Market Entry Support; Tourism Marketing to Japan; Promotion & Event Operations (Others)
Countries we take care: Philippines, Singapore, Malaysia, Thailand, Indonesia, Vietnam
Founder's Profile
The founder was born in Asahi-ku, Yokohama and raised in Chofu-shi, Tokyo. After graduating from Humboldt State University with a Theatre Arts major, he worked as an event coordinator at a nonprofit organization that promotes Japanese culture, after working as a sales manager for a Japanese magazine in Los Angeles. He is experienced with concerts and management of various events by inviting famous artists such as Gospellers, Masafumi Akikawa, and Masashi Sada. After spending 10 years in the US, he changed jobs to an advertising agency in Singapore. As a sales manager, he was in charge of Japanese national clients and the local companies for eight and half years. He then moved his base to Manila and established Visum in March 2019.
Appointed as Coordinator, JETRO SMEs Overseas Business Support Platform.
